top of page
  • Writer's pictureWill Hedrick

How to Utilize Facebook Ads for Real Estate

Did you know that there are roughly 2.85 billion monthly active users on Facebook, making it the biggest social network worldwide? Here’s a catch for all the realtors out there! No need to run hefty marketing campaigns and hire marketers. You can use Facebook to generate high-quality leads for your real estate business. All you need is a bunch of strategic Facebook ads to find your future prospects.

Everything You Want to Know About Facebook Ads for Real Estate

In today’s digital age, a winning Facebook Ads means the one that keeps your real estate business funnel full of leads. Do you want to know how to do that? Well, you’re in luck, dear reader. This article is your comprehensive guide to create fruitful Facebook ads for your real estate business. From branding to campaigning, targeting to lead generation, we are going to cover everything. Let’s begin!

Why Facebook Advertising is great for Real Estate?

Back in the day, real estate professionals used to network around the town, post ads on the billboard, and even rely on door-to-door marketing. However, the present is different. Nowadays, these strategies don’t quite work well, since most people are glued to their desktops and phones.

If you want to capture new leads in this technologically advanced era, you need to stay online and get in touch with your potential prospects. And the best place to do that is Facebook – the biggest social media platform in the world. According to a report, an average person spends 35 minutes per day on Facebook. This gives real estate professionals an opportunity to find the right people with the right ads.

A Beginner’s Guide to Create Facebook Ads for Real Estate

Now you know that Facebook advertising is the answer to your lead generation endeavor, it’s time to create some laser-targeted ads. Here are the most effective tips to capture ready-to-purchase leads through Facebook ads.

Create Your Personal Brand

First thing first, create your personal real estate brand before you start creating your Facebook ads. This is a very crucial step that will identify your professionalism, authority, and trust. After all, nobody is going to give you their contact information if you don’t look trustworthy. You want to create real estate ads that not only generate leads, but also help your brand expand. So, make sure your logo, website, and headshot are ready before you step ahead. Need help with your personal branding? Consider reading this.

Layer on Different Targeting Options

One of the best things about Facebook advertising is that you can use different targeting options to achieve your marketing goals. Due to fair housing, we are limited due to the targeting options that we can choose, however there are a variety of interest options that can be useful.

Set Your Facebook Advertising Budget

Once you’ve figured out your personal branding and targeting options, you need to sit down and find out how much you’re willing to spend on each ad. This is important so that you won’t break the bank. To figure out your advertising budget, divide the money you make per closed deal with the percentage of cold leads turned into warm leads and the closing ratio of those leads. The best advice is to get the return you want from your ads, and then increase your budget based on your needs.

Make Video Marketing Your Property

Video marketing is an underutilized technique in the real estate industry. According to an Australian Real Estate company, its listings received 403% more inquiries when videos were included in them. Since videos give a more realistic look at the property, the chances of an enhanced brand reputation and credibility become high.

While some realtors are catching on now, many still consider video marketing as a challenging medium. Well, it doesn’t have to be. You can make impressive videos of your real estate listings and even include a friendly face to build credibility. You can take things further by creating 360 videos that allow the potential customers to move around the property.

Build Trust With Testimonials and Reviews

We have already spoken about trust-building, but there is a tried-and-true technique to gain trust through your Facebook ads. By letting your happy customers talk about your real estate business, it becomes quite easy to establish trust. For that, you need testimonials and reviews of your former clients. Incorporate them into your ad copy when you’re planning to attract your ideal customers. Keep in mind that it’s always good to show off how much your clients love your services.

Plan Ahead for Peak Times

When you are in the real estate game, you should know your peak months. It is the time when homebuyers come out of hibernation with cash in their hands. During these months, it’s best to market your real estate business and get your listings out to the right prospects on Facebook. To do that, plan ahead and have a little more cash for your ads.

Track Your Facebook Ads

Lastly and most importantly, don’t forget to monitor and track your Facebook ads. When you are constantly running ads on Facebook, it becomes equally important to monitor what’s working and what isn’t for your real estate business. Monitor the success of your ads based on their budget, and then adjust your advertising strategies accordingly. You can A/B-test your efforts by running two nearly identical ads with the same objective, but different description copies or images. Now see which one performs better. ‍

It’s Over to You Now!

Facebook advertising doesn’t need to be daunting. With the right knowledge and guidance, you can make wonders in the real estate sphere. So, if you are a realtor who wants to stand out, it’s your time to jump straight into Facebook ads and sail through the far-reaching sphere.

Need help with your Facebook ads? Do let us know.

bottom of page