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  • Writer's pictureWill Hedrick

How to Automate Your Real Estate Business


If you’re a real estate agent or broker, you might know that there are an array of time-consuming tasks to take care of. For instance, if you want to market your real estate business, you will have to manage emails, text messages, newsletters, web forums, and different CRM tasks. These tasks are mostly repetitive or menial in nature, and often consume a lot of time, money, and energy.

What if you could automate your real estate practices and operations? What if you could perform these tasks without any manual assistance? Want to know how? Continue reading.

The Solution is Automation

According to the National Association of Realtor’s report, 93% of real estate brokers prefer communicating with their clients through text messaging, 90% via telephone, and 89% through email. This simply means that there’s a lot to take care of if you’re a realtor.

Thanks to some innovative technologies and software, marketing your business has just become a whole lot easier now. There’s no need to repeat basic marketing and communicating tasks daily anymore. Instead, you can leverage your time by automating your real estate business. This will help you focus on some of your bigger business goals and make smarter use of your precious time.

How to Automate Your Real Estate Business?

The majority of successful real estate professionals use automation software to streamline operations and save time and money. If you want to automate your real estate business and get ahead of your competition, here are some noteworthy tips for you.

Make Use of the Right Technology and Software

It’s no secret that automation and technology go hand in hand. Since most of your clients are on the internet these days, you need to be there all the time as well. But you can’t work 24x7, and you have a personal life too. That’s where automation comes into action.

An automation tool helps you tailor customer messages based on their interests and needs. By using the right technology to automate your marketing workflow, you can schedule posts on social media channels, keep track of expenses, show a house to a client, offer targeted discounts, track the performance of your employees, and perform different tasks without breaking a sweat.

Today, there are several tools and software programs available out there when it comes to finding leads for your real estate business. For instance, you can use Interactive Voice Response (IVR) tools to manage your calls. These tools create lead records from missed calls and then follow-up with them, helping you understand and optimize your business productivity. Below are some of the most suitable automation solutions for real estate professionals:

  1. Zapier - An online automation tool that helps you connect your apps and services. You can easily connect two or more apps in order to automate repetitive tasks and avoid hiring a developer or marketer.

  2. Mailchimp - An all-in-one email marketing platform that focuses on healthy contact management practices, well-built campaigns, and robust data analysis. The platform gives you access to some powerful marketing and commerce tools that work together to help you run your real estate business.

  3. Dotloop - An online workspace strategically designed for connecting everyone and everything required to complete a real estate transaction. In short, the software empowers real estate professionals to get deals done in one place.

  4. CRM (Customer Relationship Management) - A popular technology for managing all your business’s relationships and interactions with your customers, offering a comprehensive solution to streamline your workflow and improve your productivity.

Hire a Transaction Coordinator

Hiring a transaction coordinator is the end of your struggle - the smoothest completion of your real estate transactions. When you hire a transaction coordinator, you don’t have to review contracts for compliance and conduct all communication from clients, lenders, inspectors, etc. As a result, you would be able to move onto new clients and expand your business.

Outsource Tasks from Upwork or Fiverr

Upwork and Fiverr are the two most active and popular platforms for facilitating your real estate tasks and hiring remote professionals. You can easily sift and find millions of registered freelancers on these platforms. These freelancers will help you reduce your operational cost, improve your core business process, free up internal resources, and gain access to resources that aren’t available within the company.

The Bottom Line: Automation is a Boon for Real Estate Professionals

In this ever-vying world, following up every lead isn’t possible without automation. Since you can easily streamline your practices, improve your email list management, and engage with customers, you would be able to save a lot of time in the long term. And with more time comes more opportunities to expand your real estate business.

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